Creativity is at the base of everything I do while I provide training in a modern education environment. Having worked with government, colleges, international franchises, small business, publishers and solo entrepreneurs my marketing strategies, teaching strategies, engaging persuasive writing style and copywriting skills have helped many companies grow their business.
Copywriter/ Marketing Strategist/ 2013 -present www.spotlightcreativesllc.com
Spotlight Creatives Marketing Agency (partner) -present
I’m trained in direct response and write for a variety of industries in B2B and B2C. My clients have included, publishers, marketing agencies, fitness equipment manufactures, software & technology companies, associations, TV, sports and health & fitness service providers. I use both on and off-line media to help major brands like Curves International, NBC, Total Gym, YMCA’s, Gym Source and Larry King. I have recently added paid customer acquisition platforms (certified in FB ads)
Director of Education & Training, Mytrak Health System /2004-2013
I co- designed and developed industry-leading software; self-paced computer courses and innovative wearable health-tracking technology which was utilized by leading fitness & health industry professionals and a major NBC TV show (Biggest Loser).
I managed the product roll out for a variety of healthcare facilities in Canada and the US ensuring a seamless and educated customer experience.
Cross-functional relationship expert and team leader of train the trainer programs.
President, Optimal Lifestyles Inc. Training (17 yrs.)
Faculty member at four Toronto area colleges delivering science based government certification programs for the leadership, health, fitness and sports industries using blended learning and F2F strategies.
M.S Ed. /Science of Educ. /Northern Illinois Univ. (Curriculum Design & Development)
Hons. BA Psychology and Physical Educ./ York Univ./ Toronto
Instructional Designer Certification/ Seneca College/Toronto
Addie expert and marketing strategist for online course development/ Direct Response Copywriter/ Content Writer/ B2B & B2C Lead Generation / eBooks, Newsletters, Autoresponders, Website Audits, Sales Letters, Funnel Expert, Training Specialist