Use Humor to Engage Your Clients and Sell More
It's not a COINCIDENCE That More and more Major Brands are jumping on the humor bandwagon
What do you remember about some of the biggest moments in your life? Maybe not all that much over time but you probably remember the emotion or feeling you had when you experienced it. That's what an amazing brand does, it leaves you with a good feeling ... and now-a-days many of them are doing it through humor.
Look at ads for insurance companies, publishers, manufacturers, products, the media and businesses of all shapes and sizes and you will see their use of humor to humanize them and invite people to make a connection.
Humor connects us and People want to do business with someone that is just like them and that has impacted on them emotionally.
You could be the Company other BRANDS point at and say to Their writer, we want to be like that
There is a process for creating humor for your company so it doesn't look too forced or inappropriate. Funny doesn't just happen, well maybe it does sometimes, but this service goes beyond funny. It's wit and humor with a purpose all layered into traditional copywriting. The calls to action, the benefits, the up-sells, the company information is all still there but with a twist. The twist is now it's interesting, unique, funny, memorable and shareable. It also says you're a trending hipster type of company with imagination.
That's me over there by the way, Ron Warne. I've been a copywriter and marketing strategist for many years as well as a professionally humor writer and cartoonist. I've worked for main stream magazines, newspapers, websites, publishers, media and organizations.
People in all types of industries are using humor for business presentations, sales letters, training, online courses, videos, product manuals and lots more. It's a smart move and I can show you how to get started.
Any of these ring a bell ? Dollar Shave Club, Old Spice, AllState and State Farm. Lots of B2B and B2C companies are looking for ways to distinguish themselves with humor. There's really no limit on how and where it can be used but the one common thread is it starts with someone that has a creative mind. (hint: look up and over to the right)
Humor Has a Process and Some Rules
It's not about being funny, although that's not a bad thing, it's about being relatable. Stuffy brands have their place I suppose if you're buying expensive cigars, silverware or a Rolls Royce but this is a new era and humor is all around us just waiting to be found.
Your website is a natural starting place to find the humor opportunities and then use that as the hub for all your other customer attention getting platforms. Your emails, lead generation pieces, newsletters, products and service descriptions, social media sites are all excellent places to consistently be branding your company as someone that is fun to buy from and down to earth relatable. If for instance you sell toilet paper, we all know what it is and we all use it so why not have some fun with it?
Take your business to the next level just like all these people did and contact me today to discuss some ideas that will help your company grow it's profits.
Even if you don't invest in my services , that's okay, I'm a giver.
Contact me for a free consultation
Some of the brands I've worked for include : Larry King, The Sturgis Rally, The Dating Factory, Limelight Marketing , Impulse Magazine, Laugh Letters, Spotlight Creatives, ExL-Ence Publishing, American Nudist Association, Smart Alex Cards and NorthLand Media
Great things never came from living in the comfort zone.