Use Humor to Engage Your Clients and Sell More

 

 
 Is your brand just fading into the background? Or are people still talking about you once you leave the room?

Is your brand just fading into the background? Or are people still talking about you once you leave the room?

It's not a COINCIDENCE That More and more Major Brands are jumping on the humor bandwagon

What do you remember about some of the biggest moments in your life? Maybe not all that much over time but you probably remember the emotion or feeling you had when you experienced it. That's what an amazing brand does, it leaves you with a good feeling ... and now-a-days many of them are doing it through humor.

Look at ads for insurance companies, publishers, manufacturers, products, the media and businesses of all shapes and sizes and you will see their use of humor to humanize them and invite people to make a connection. 

Humor connects us and People want to do business with someone that is just like them and that has impacted on them emotionally. 

You could be the Company other BRANDS point at and say to Their writer,  we want to be like that

There is a process for creating humor for your company so it doesn't look too forced or inappropriate. Funny doesn't just happen, well maybe it does sometimes, but this service goes beyond funny. It's wit and humor with a purpose all layered into traditional copywriting. The calls to action, the benefits, the up-sells, the company information is all still there but with a twist. The twist is now it's interesting, unique, funny, memorable and shareable. It also says you're a trending hipster type of company with imagination. 

 

That's me over there by the way, Ron Warne. I've been a copywriter and marketing strategist for many years as well as a professionally humor writer and cartoonist. I've worked for main stream magazines, newspapers, websites, publishers, media and organizations.   

People in all types of industries are using humor for business presentations, sales letters, training, online courses, videos, product manuals and lots more. It's a smart move and I can show you how to get started.

Any of these ring a bell ? Dollar Shave Club, Old Spice, AllState and State Farm. Lots of B2B and B2C companies are looking for ways to distinguish themselves with humor.  There's really no limit on how and where it can be used but the one common thread is it starts with someone that has a creative mind. (hint: look up and over to the right)

 
 I'm holding my gut in a bit and I've got a slight comb-over going on but that's basically me, Ron Warne.

I'm holding my gut in a bit and I've got a slight comb-over going on but that's basically me, Ron Warne.


 It’s all about the money and how to get your share of it.

It’s all about the money and how to get your share of it.

Humor Has a Process and Some Rules 

It's not about being funny, although that's not a bad thing, it's about being relatable. Stuffy brands have their place I suppose if you're buying expensive cigars, silverware or a Rolls Royce but this is a new era and humor is all around us just waiting to be found.

Your website is a natural starting place to find the humor opportunities and then use that as the hub for all your other customer attention getting platforms. Your emails, lead generation pieces,  newsletters, products and service descriptions, social media sites are all excellent places to consistently be branding your company as someone that is fun to buy from and down to earth relatable.  If for instance you sell toilet paper, we all know what it is and we all use it so why not have some fun with it?

There’s money (and lots of it ) in them there witty emails, product descriptions, about us pages, staff bios, ebooks, newsletters, special reports and so much more. 
— Me
I think the most remarkable thing about using humor in marketing is how companies with seemingly ordinary products can make you feel like theirs is the most exciting one out there. Humor sells without being obvious.
— not sure but it was someone real smart
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Take your business to the next level just like all these people did and contact me today to discuss some ideas that will help your company grow it's profits.

Even if you don't invest in my services , that's okay, I'm a giver.

Contact me for a free consultation

ron.c.warne@gmail.com

48% of buyers say funny ads are most likely to grab their attention. That can apply equally to both your B2C and B2B clients and prospects.
— same guy as before

Some of the brands I've worked for include  : Larry King, The Sturgis Rally, The Dating Factory, Limelight Marketing , Impulse Magazine, Laugh Letters, Spotlight Creatives, ExL-Ence Publishing, American Nudist Association, Smart Alex Cards and NorthLand Media 

Great things never came from living in the comfort zone.

 ron.c.warne@gmail.com