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How I Help
I understand direct response writing :
I use both on and offline media or both to direct people to your website where introductions to your products and services can be made. Once we have them to your site I help you capture your prospects attention with valuable, insightful giveaways and nurturing devices that I create on your behalf.
Lead generators like eBooks, newsletters, special reports and much more.
I write strong persuasive sales letters and email campaigns that get results and that frees you up to concentrate on your business while I tell your story.
I merge copywriting with web usability, offering a full range of writing and marketing services.
Become the “go to” trusted expert for all your B2B or B2C clients needs, and when their ready to buy, they will naturally come to you and tell all their friends too.
How I Do It
I get to know your business just about as well as you do; that means lots of research and I ask a lot of questions. I will quote you on all my services specific to your needs and then have you sign off on all projects. I do as many rewrites as necessary to make you happy. Investing in me is investing in your business.
I create an editorial calendar of submission dates for various phases of the project that we both agree on
- I gather information about the product, service, competitors and the general state of the market
- I create a customer persona
- I make sure I have all the necessary ingredients to write the copy
- I have my clients fill out a questionnaire which then facilitates my writing a creative brief
- I write a first draft, edit and submit for comments
- I do revisions as necessary and resubmit
- After final copy is accepted, I follow up with client to determine the success of the writing project
- I work with your team or alone, whatever works for you
- I will be fully accessible to you by phone, Skype, email
I work with your existing team or alternatively you can work with my talented group. Either way, I can get you print ready or re-architect your website for maximum sales conversions.
As a business owner myself I can appreciate the difficulties of doing all this along with everything else on your plate.