5 Overlooked Ways to be Part of an $84 Billion Fitness Industry

If you’re already part of it you might know and if you’re not, jump in, there’s a ton of opportunity as the fitness and weight loss industry is about to explode.  Check these underserviced 5 out.

Specialty Fitness Centers

Fitness centers alone are a 24 billion dollar industry worldwide.1 in 5 Americans pay a gym membership totaling over $54 million a year.A tighter economy means more lower cost neighborhood centers are opening and people are flocking to them.  Who would have thought that clubs that specialize in group rowing, climbing walls or soldier style boot camps would be a thing.  The barriers to entry are low and success is only limited by your imagination.

Men’s Only and Children’s Weight Loss Programs

One in three American kids or teenagers is overweight but can you name a weight loss program or specialty gym that has been designed for them?   73 % of American males are overweight or obese (CDC) compared to 63 % of women and yet 90 % of clients at weight loss centers are females.  If the light bulb didn’t just come on read all those numbers again. New research in cognitive, physiological and nutritional sciences and technologies means lots of new opportunity.

Older Adults Fitness Programs

Know a senior?  Look around they’re everywhere and they have the most disposal income of any demographic.  They don’t want to lose their independent lifestyles, they love to socialize and they don’t want your typical gym offerings.  Do you have a product or service that will keep them in the lifestyle they have been accustomed to?

Trainer Certifications

If you’re an education company set up to deliver training to the trainers you’re in a good space. Expect to see lots more demand for specialty certifications.  These will help give trainers a unique distinguisher and provide additional opportunities both in and out of the club as more clients opt for home training.  Currently there are over 250 third party delivered certification organizations.  By 2020 another 30,000 fitness-training jobs will enter the market.  Added to the present 250,000 personal trainers, that’s a lot of certification delivery opportunities. (Bureau of Labor Statistics)

 Wearable Health Technology

1 in 6 people wear an activity tracker and that number will likely continue to rise as this technology continues to pioneer new ways of measuring human biometrics. More and more health clubs and trainers will integrate this data into their own products and services and extend their reach into communities that otherwise wouldn’t have entered their facilities.

There will also be more integration of cognitive function and biological data into future devices. The definition of Wearables will extend to new technologies that are injected, tattooed and implanted on the body. If you are creative and futuristic think about wearable design and innovation, it may be for you.

Ron Warne is a copywriter for the fitness, health and weight loss industries.   

Is Your Personal Trainer Trying to Kill You?

Warning, the following opinion piece may be controversial and should only be read by people with an open mind.  It is not supported by any particular research and it may perturb some personal trainers.

I watched a PT in a club recently have a very heavy teenager do what can best be described as a “commando crawl” up and down between the isles of bikes and treadmills. Those of us using them watched and were entertained and the kid didn’t seem to mind at all. The PT probably saw the exercise on some extreme reality TV show like “Navy Seals” or maybe he bet someone that he could get the kid to crawl on the floor.  Whatever the case it seemed like a pretty odd exercise to have him doing.

A lot of questions go through my head as I watch the gym-world unfold in front of me from the relative safety of a spinning bike.  Are Trainers with a little bit of knowledge more dangerous to their clients than people just using a bit of common sense and figuring out things on their own?

Are their clients really incapable of counting their own reps?  Is the exercise industry foisting some big exercise scam on us? Do dieticians really know what we should be eating and are they secretly eating a Little Debbie behind closed doors?  Are weight loss gurus just people who are genetically blessed and like the word “Guru”?  And the questions go on and on.

For a lot of years we (myself included) preached 50 % of your weight was based on diet and the other 50% on exercise. Increases to this or decreases to that that would help you lose weight. Then along came theories about your weight based on Blood Type or Ancestral Origins or Set Point or, well you get the idea, there are a lot of theories about our weight (and some carry no weight).

There is research that shows you can eat nothing but junk food and lose weight, and there’s research that shows exercising has no impact on weight loss or can actually cause you to gain weight. It’s confusing at best.  Is weight loss more of a head game than anything else?

 If your body requires a certain amount of calories to maintain itself, does it really care where they come from? Are cellular biologist and psychologists the future of weight loss? I don’t know, I don’t think anybody knows.  I clearly have been giving all this too much thought.

Ron Warne