certifcations

These 5 Fitness Trends Will Continue to be Huuuge at a Gym Near You

If you’ve been doing the caveman workout, meaning literally you live in a cave and lift boulders, then you can be excused for not knowing where the industry is now and where it’s heading in the future.

So, with Neanderthals in mind, here’s what you’ve been missing and where things are going and where the opportunities are.

Workout Apps

On-demand training and coaching will provide fitness and healthcare professionals the opportunity to offer their service remotely using literally thousands of available apps. This is one of the biggest threats to trainers going forward as this puts the member in control. With commute times, overcrowding, and higher membership fees all figuring into the mix, expect to see the apps part of the industry grow exponentially as people take their workouts with them wherever they decide to go.

The Opportunity:

Gyms and trainers could jump all over this and offer celebrity app workouts in the club or themed group formats. Specific apps could be broadcast over the available delivery technologies in the club. Clubs could also offer recommendations or testimonials to help members navigate the plethora of app options and really embrace the technology rather than trying to compete against it.

Certifications

Qualified, certified fitness staff will be more important than ever, both for liability purposes and as a continued revenue stream for clubs. With all the specialty workouts now available and the always growing competition, clubs will be aggressively recruiting the best locally available talent. 

Specializing in specific types of program delivery will be the new norm as clubs become destinations for a favorite activity (like cross-fit) or a specific certified instructor of some new exercise trend.

Old school gym-rat trainers will become obsolete as specialists in functional training; diet, weight-loss, specific disease state (diabetes) and so many more become certified and available. For trainers it’s self-preservation, stay relevant or you limit your employable options.

The Opportunity:

Clubs will have a new means and reason to advertise to prospects based on their qualified staff. New schools, organizations and entrepreneurs will crop up to offer certification programs.  Maybe you’re one of them.

Personal training will have more specialties supported by certifications and their value to the public will increase as more people explore options for home exercise routines delivered by traveling instructors.

Virtual Technology:

Also called augmented reality, virtual technology might additionally fall under the category of wearables especially when VT incorporates the data from an activity tracker.

Prices have come way down and the apps available on your smart phone will continue to grow. The possibilities are endless and lots of fun.

As a gladiator or a sport athlete of your choice, this has the potential for being totally engaging and getting really impressive results in a short time. Why?  Because it’s something people want to do. Duh!

The Opportunity:

Writing scripts, designing games, designing exercise components that accompany the VT, this list really does go on and on. It’s so new, the world’s your oyster if you understand and want to work in this technology.

Older Generation Fitness Classes

As baby boomers age and want to continue with the active lifestyle they have become accustomed to, anything that will sustain that will create endless possibilities for engagement and money making.

They are not ready to sit on the porch and watch life go by.  A whole industry has sprung up around seniors and fitness and they have the money like no other generation before them.  

The Opportunity:

Community centers, hospitals, seniors centers, private clubs and many more will all require staff and services that attend to the needs of seniors.

Colleges offer specializations in geriatrics and more products are coming on the market every day that allow seniors to continue their mobility. Any connection to any of these industries has endless opportunities.

Gamification

This might just be the biggest, best and most interesting innovation to come. It’s not new, it’s roots go way back, school classrooms have been using computer games to have the kids learn now for decades. It’s somewhat newer to the fitness industry but has a lot of potential. 

Wii might have started the movement but expect to see many more companies enter the race to provide new group exercise games and engagements.

One version of this is already spilling over into community fitness programs whereby large groups of people are assembling in parks and other public places to do community fitness initiatives with a purpose. They compete with other communities in some type of scoring for participation and various fitness accomplishments. Things like most miles walked as a group or most weight lost.

The Opportunity

People are social by nature and anything that brings them together, in a unified cause, whether that’s cooperative or competitive will be a winner.

School boards, games and software companies are always on the lookout for creative types.

_______________________________________________________________________________By Ron Warne

Copywriter for the Health, Fitness and Weight Loss Industries

Is Your Personal Trainer Trying to Kill You?

Warning, the following opinion piece may be controversial and should only be read by people with an open mind.  It is not supported by any particular research and it may perturb some personal trainers.

I watched a PT in a club recently have a very heavy teenager do what can best be described as a “commando crawl” up and down between the isles of bikes and treadmills. Those of us using them watched and were entertained and the kid didn’t seem to mind at all. The PT probably saw the exercise on some extreme reality TV show like “Navy Seals” or maybe he bet someone that he could get the kid to crawl on the floor.  Whatever the case it seemed like a pretty odd exercise to have him doing.

A lot of questions go through my head as I watch the gym-world unfold in front of me from the relative safety of a spinning bike.  Are Trainers with a little bit of knowledge more dangerous to their clients than people just using a bit of common sense and figuring out things on their own?

Are their clients really incapable of counting their own reps?  Is the exercise industry foisting some big exercise scam on us? Do dieticians really know what we should be eating and are they secretly eating a Little Debbie behind closed doors?  Are weight loss gurus just people who are genetically blessed and like the word “Guru”?  And the questions go on and on.

For a lot of years we (myself included) preached 50 % of your weight was based on diet and the other 50% on exercise. Increases to this or decreases to that that would help you lose weight. Then along came theories about your weight based on Blood Type or Ancestral Origins or Set Point or, well you get the idea, there are a lot of theories about our weight (and some carry no weight).

There is research that shows you can eat nothing but junk food and lose weight, and there’s research that shows exercising has no impact on weight loss or can actually cause you to gain weight. It’s confusing at best.  Is weight loss more of a head game than anything else?

 If your body requires a certain amount of calories to maintain itself, does it really care where they come from? Are cellular biologist and psychologists the future of weight loss? I don’t know, I don’t think anybody knows.  I clearly have been giving all this too much thought.

Ron Warne