I remember a time when you might talk to someone between sets or while waiting for a piece of equipment at your health club. Nobody thought you were weird, and nobody went running into the change room to avoid any further contact with you (well they might have).
There was camaraderie of sorts in sharing your pain. There was always something to comment on about the aerobics class going on or a particular piece of equipment that wasn’t working properly or that Richard Simmons guy.
It was a place to see the same people on a somewhat regular basis and give at minimum a head nod. Jane Fonda ruled the videotape exercise market, the 20 Minute Workout was on TV a dozen times a day and Olivia Newton Johns“Let’s Get Physical” poster adorned the walls of many a male teenager.
Women wore leggings, spandex and headbands and guys wore, well pretty much anything, but nothing special.
You may have used equipment that had some type of graphics or early digital type display, for me it was the Lifecycle and Concept rower but there was still a Monarch bike or global gym multi-station sitting over there in the corner
No one had headsets, or earbuds, no one had a wearable fitness tracker and it was rare to see someone even carrying a water bottle, after all there was usually a water fountain somewhere in the place.
Then one day someone showed up with a Sony Walkman and it was the end of the social fitness club as we knew it. The technology grew in leaps and bounds and now it’s odd not to see someone with their own tunes, their own tracking devices or their own portable personal trainer accessed via their smartphone.
Fitness equipment also kept up with the newest technology, you can now find cardio equipment of all types with surround sound, TV screens and much, much more.
About 55 million Americans belong to a fitness club, that’s a lot of people not talking to each other.
Copywriter for the Fitness Industry